Media Attendance

Media Attendance

Nearly 1,000 editorial media professionals representing 25 countries typically attend and report from the PGA Merchandise Show. Reporting media outlets represent the full spectrum of consumer and trade golf media outlets, plus business, sports and lifestyle outlets such as: USA Today, New York Times, Fox News,, CNBC, Forbes, IMG TV (UK), Chicago Daily Herald, NBC Sports, Orlando Sentinel, Ottawa Citizen, CBS Sports, Palm Beach Post, Sports Illustrated, Milwaukee Journal Sentinel, Yahoo Sports and more.

Golf Channel provides nearly 20 total hours of live news and instruction coverage and SiriusXM PGA TOUR Radio Network broadcasts some 32 hours of live radio programming from the PGA Merchandise Show. Additionally, daily live video reports, blogs and photo galleries are available at,, and national golf media outlets such as Global Golf Post, Golf Digest, Golf Magazine and Golfweek.

View a selection of the 2019 PGA Merchandise Show media coverage »

Online Media Center

Media Registration

Media Registration

Online media registration is now available for the 2020 PGA Merchandise Show.

Review media registration policy here.

Media Registration

Please contact Sherry Major for any special assistance at

Media Hotels

Discounted hotel rates at the Rosen Inn Pointe Orlando ($104/night) & Courtyard Orlando International Drive/Convention Center ($194/night) are available to media as follows:

  1. Access the reservation system here
  2. Select “I have a passcode” as your guest type
  3. Enter the passcode – PGAMedia (case/space sensitive)
  4. Click “Make a Reservation”

Additional PGA Show official hotel options are available by selecting “attendee” as your guest type.

Using Wireless Microphones, IFB/IEM Intercoms or Cameras?

All media (and exhibitors) utilizing wireless microphones, IFB/IEM intercoms or cameras are required to coordinate frequencies with Professional Wireless Services (PWS).

Radio frequency coordination reduces interference with live broadcasts and among exhibits hosting live in-booth special events, and is provided at no charge to exhibitors and media.

Request frequencies in advance by January 17, 2020, at

PWS staff also will be on site in the OCCC to manage frequency coordination questions and/or issues.   Please contact Sherry Major for any special assistance at

Media Center at OCCC

PGA Show Media Center

Location:  The PGA Show Media Center is located on the third level of the OCCC (one level above the exhibit hall) in Room W311.
Facilities Include:  Onsite media registration, dedicated media workspace, high-speed internet lines + WiFi, printers/copier, private meeting/conference rooms (by reservation), storage lockers (first-come, first-serve), F&B Lounge – free continental breakfast, paid lunch service, & PGA Magazine offices.
Exhibitor PR Materials:  Exhibitors share public relations materials (news releases, flyers, press kits, flash drives) here, in the PGA Show Exhibitor Media Library (literature cubbies).
News Conference Facilities:  The complimentary exhibitor news conference facilities are located within the Media Center in Room W312.
Media Photography/Video Recording Security Clearance Bands:  All media recording equipment (audio/video) should be brought to the Media Center where the camera operator will sign a standard PGA Shows recording agreement to receive a security clearance band to attach to the recording equipment.
Radio Frequency Requirements:  Media utilizing wireless cameras, microphones, IFB/IEM or intercoms are required to request a complimentary assigned radio frequency. Please request in advance at

Media Center Hours of Operation

•             Monday, January 20: 1:00 p.m. – 5:00 p.m.
•             Tuesday, January 21: 8:00 a.m. – 5:00 p.m.
•             Wednesday - Thursday, January 22-23: 7:30 a.m. – 6:00 p.m.
•             Friday, January 24: 7:30 a.m. – 3:00 p.m.

Media Services

Media Services


  • Show Media Materials
  • Exhibitor News Releases
  • Previous Year Show Photos
  • Exhibitor PR Contacts
  • Show Mgmt/PGA of America Interviews
  • Media Hotel Room Block
  • Attendance, Registration & Coverage Assistance

On Site

  • Comprehensive Media Center, Room W311
  • Show Media Materials, Exhibitor Directory, Floor Plan
  • PGA Show Mobile App
  • Locker Storage (limited supply)
  • Working Media Area
  • Current Year Digital Show Photos
  • Media Reception
  • Free Shuttle - Demo Day (OCCC-OCN) & Show Days (Official Hotels-OCCC) 
  • Exhibitor Media Materials Library
  • Complimentary Continental Breakfast
  • Lunch Service (fee) Available in Media Center Lounge
  • Complimentary High-Speed Wired Internet Access
  • Complimentary Wireless Internet Access
  • Private Interview Offices*
  • Exhibitor News Conference Rooms
  • Show Floor Radio Broadcast Facilities*
  • Exhibitor News Releases
  • Exhibitor PR Contacts
  • PGA Show News (daily digital newspaper)
  • Show Mgmt/PGA of America Interview

Post Show

  • Post-Show Media Report
  • PGA Show Photos
  • Show Mgmt/PGA of America Interview

Media Assistance

For assistance, contact:
Sherry Major, Media Consultant
716.662.3855 (office)
305.318.5208 (mobile)

2020 PGA Merchandise Show


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