Exhibitor Media Resources

Your Guide to Media Resources at the PGA Merchandise Show

We are glad your company has chosen the PGA Merchandise Show to connect with influential PGA Professionals, golf buyers and media

Please utilize the free media resources below and let us know if we can be of special assistance.

Sherry Major
Media Consultant

Attending Media

Nearly 1,000 editorial media professionals representing nearly 30 countries typically attend and report from the PGA Merchandise Show. Reporting media outlets represent the full spectrum of consumer and trade golf media outlets, plus business, sports and lifestyle outlets such as: USA Today, The Wall Street Journal, Bloomberg BusinessWeek, New York Times, Fox News, Celebrated Living, ESPN.com, IMG TV (UK), US Airways Magazine, Chicago Daily Herald, CNBC, Orlando Sentinel, Ottawa Citizen, Palm Beach Post, Sporting Goods Intelligence, Sports Illustrated, the Dallas Morning News, Yahoo Sports and more.

Golf Channel is live on site at the PGA Show Demo Day and in a special television studio on the PGA Show Floor to cover all of the latest products and industry newsmakers with more than 20 hours of broadcast coverage during PGA Merchandise Show Week. SiriusXM PGA TOUR Radio Network broadcasts more than 30 hours of live radio programming from the PGA Show Demo Day and from the PGA Merchandise Show Floor. Additionally, daily live video reports, blogs and photo galleries are available at PGA.com, GolfChannel.com, CBSSports.com and national golf media outlets such as Golf Digest, Golf Magazine, Golfweek and Global Golf Post.

Attending Media

Your PGAShow.com Listing

The exhibitor directory at PGAShow.com and within the PGA Show mobile app are important resources for PGA Professionals, retailers and MEDIA to learn more about your company. At absolutely no cost, your company is able to showcase the following for free in your exhibitor listing: company name, description, product listings, booth number, address, phone number, fax number, Web site URL, press releases, public relations contact, celebrity appearances, in-booth events and show specials.  Log in to the exhibitor dashboard to add/update your company Show information.
If you have any problems accessing the exhibitor dashboard, please contact your Customer Success Manager at any time.

Exhibitor News Release Template

A PGA Merchandise Show exhibitor news release template has been designed for you to easily insert your company and product information for distribution to media regarding your show participation and product announcements at the upcoming Show.

Exhibitor News Releases in PGA Show Press Kits

Upload exhibitor news releases to the exhibitor dashboard (Coming Fall 2020) for multiple placements including the online exhibitor directory; PGA Show mobile app; PGA Show online media center; advance electronic press kit sent to nearly 2,000 golf, sports & sports business media; plus the exhibitor media library for use by media onsite in Orlando..

Exhibitor Social Media Toolkit

Access PGA Show social images, web banners, sample posts and tips to increase brand exposure through your social media channels.

View Here

Submit Photos for PGA Show Social Media Accounts & Attendee Outreach Materials

Participating exhibitors have the opportunity to submit product/lifestyle photos for consideration in PGA Show social media accounts and attendee outreach materials throughout the year—for free! We are excited to promote exhibitor products, behind-the-scenes show preparations and company lifestyle photos that help us share your story with our most engaged attendees. Images must follow submission criteria. Submit your photo here.

Submit News Releases to The Golf Wire

The PGA Golf Exhibitions' partnership with The Golf Wire, golf's daily electronic newsletter reaching 100,000 golf industry executive subscribers, provides PGA Merchandise Show exhibitors with ONE free news release submission regarding PGA Show participation, available between October 15, 2019, through January 24, 2020. The release must include details of participation in the PGA Merchandise Show within the press release text; use an e-mail subject heading of "Wire: PGA Show 2020" & be sent to releases@thegolfwire.com.

Submit News Releases to Morning Read Publications

The PGA Golf Exhibitions' partnership with MORNING READ, golf’s daily digital newsletter reaching hundreds of thousands of consumer and golf industry executives, provides PGA Merchandise Show exhibitors with ONE (1) free news release submission regarding PGA Show participation, available through Jan. 24, 2020. The release, which will run in Morning Read (www.morningread.com) — and its sister publications Where To Golf Next (www.wheretogolfnext.com) and The Equipment Insider (www.theequipmentinsider.com) where applicable — must include details of participation in the PGA Merchandise Show within the press release text; use an e-mail subject line of "PGA Show 2020" and be sent to pr@morningread.com.
•      News release should be attached as a word document and any images as jpegs. Limit one release per exhibiting company; one release per email.
•      For information about MORNING READ press release rates and packages, contact Stuart Hall at shall@morningread.com.

PGA Show News

Each Show day, PGA Show News brings all of the news, events, new products, celebrity appearances and PGA Show Week happenings right to your mobile device or laptop.
Exhibiting companies are invited to share product introduction news and images for editorial consideration in the PGA Show News.  This is not a paid-advertising program, but a free submission opportunity of the products you plan to introduce at the 2020 PGA Merchandise Show (embargoed until PGA Show Week).

See a product category sample feature here.

  • For Product Feature Stories:
    Product information and images should be submitted by end of business on Monday, December 9, 2019
    • New product(s) information – approximately 30-40 words per product, PLUS
    • New product image(s) – 150 dpi high resolution product photos; JPGs are preferred
    • Email subject of “PGA Show Product Features” to djozwiak@pgamagazine.com AND mfrey@pgamagazine.com
  • For PGA Show Week News & Events:
    After Dec. 9, you are able to share company news and Show Week special events submissions through January 23, 2020

PGA Show Insider

The PGA Show Insider is our monthly newsletter and editorial website dedicated to connecting readers with the brands and products they can experience at the PGA Show and provides a new understanding of your contributions to the game, lifestyle and business of golf. The Insider provides a platform to share your brand story with highly qualified PGA Professionals, key buyers from on-course and off–course, media personnel and more, year–round.

Share your story with influential industry leaders by submitting your content for free here, and a member of our team will be in touch soon.

Content submitted is subject to approval by the PGA Show Team. Submission is not a guarantee of usage

PGA Magazine

Submit your company product news to the PGA of America's influential media properties:

  • PGA Magazine - PGA Magazine will provide comprehensive Show coverage in PGA Magazine and PGAMagazine.com. All exhibitor media materials should be sent to djozwiak@pgamagazine.com

Golf Channel

  • Live remotes from PGA Show Demo Day, Jan. 26 (times TBA)
  • Live Morning Drive from PGA Show Floor, Jan. 27-29 (times TBA)
  • Expanded PGA Show coverage on Golf Central and GolfChannel.com
  • How to Contact:
    • To share your company and product announcements taking place at the PGA Merchandise Show with the Golf Channel news staff for editorial consideration, please send your announcement to pgamerchshow@golfchannel.com with the email subject of "PGA Show Exhibitor Announcement."

Access to Registered Media

Exhibitor PR Professionals may request a pre-registered editorial media contact database (of those media authorizing PGA Shows to share contact information) by request to Sherry Major at smajor@reedexpo.com.  (Available beginning mid-November)

Live Radio Broadcasts

Multiple live radio broadcasts will take place from the PGA Show Radio Broadcast stage located outside the main entrance to the Equipment Hall. Additionally, Sirius XM PGA TOUR Radio Network will be live from the PGA Show Demo Day and the PGA Show Floor. Contact details for live radio programming will be available beginning in December.  Request the radio media contact information by email to smajor@reedxpo.com.

Complimentary News Conference Facilities

PGA Golf Exhibitions provides a meeting room for companies to hold 25-minute news conferences. Room set-up, staging and most AV equipment are provided at no charge. Contact Sherry Major at pr@pgashows.com to reserve.  Please include preferred date and time for the reservation.

PGA Show Media Center

  • Location:  The PGA Show Media Center is located on the third level of the OCCC (one level above the exhibit hall) in Room W311.
  • Exhibitor PR Materials:  Exhibitors may bring public relations materials (news releases, fact sheets, flyers, press kits, flash drives) directly to the Media Center for distribution to attending media and PGA Show News editorial staff beginning Tuesday, January 21. PGA Show staff will collect the exhibitor materials for placement in the PGA Show Exhibitor Media Library (literature cubbies) and each distribution space will be identified with the exhibiting company name – available on a first-come, first-served basis.
  • Exhibitor Photography/Video Recording:  All exhibitor recording equipment (audio/video) should be brought to the Media Center where the camera operator will sign a standard PGA Shows recording agreement to receive a security clearance band to attach to the recording equipment.
  • News Conference Facilities:  The complimentary exhibitor news conference facilities are located within the Media Center in Room W312 (reserved in advance).
  • Show Floor Presentations/Special Events:  Exhibitors utilizing wireless cameras, microphones, IFB/IEM or intercoms for Show floor presentations are required to request a complimentary assigned radio frequency.  Please request by email to pr@pgashows.com.

Media Center Hours of Operation

  • Monday, January 20: 1:00 p.m. – 5:00 p.m.
  • Tuesday, January 21: 8:00 a.m. – 5:00 p.m.
  • Wednesday - Thursday, January 22-23: 7:30 a.m. – 6:00 p.m.
  • Friday, January 24: 7:30 a.m. – 3:00 p.m.

Know Your PGA Show Media Badge Classifications

The registration system for ALL attendees is designed to preserve the business-to-business environment of the PGA Show floor. All attendees have been asked to supply golf industry business/media credentials in the registration process.

  • Editorial media badges (red) are available to reporting media professionals representing broadcast, print, digital or social media platforms.  Media must provide supporting press credentials/documentation upon application.
  • Non-editorial media badges (grey) are available for professionals representing a media outlet in a non-reporting capacity or media/PR professionals representing an allied golf organization or contracted by an exhibiting company.  Supporting credentials must be provided upon application.

The PGA Show Media Center is open to all media badges, but the working/filing media area is provided exclusively for editorial media. Learn more about the media registration policies.

2021 PGA Merchandise Show


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